Best Practices

General

# Recommendations

  • It is very important that you spend time perfecting your keyword list. This allows you to target your audience. Targeting users who aren't interested in your content is a waste of your time and will annoy users. We have provided a starting point for keywords but depending on your niche, you will need to fine tune.
  • Make sure you have at least 10 keywords and aim to have 15 keywords.
  • To come up with ideas, look at the keywords that your target users are using frequently and look at the keywords that your competitors are using.
  • Don't use broad terms like exercise or politics. Instead, use specific keyword phrases like Austin hiking and math tutor help
  • If you can, capitalize on trending keywords, these tend to have the highest engagement especially when your Twitter feed has relevant content. For example, #NetNeutrality and #GlobalWarmingIsReal

# Common Problems

  • Groups of keywords are searched for individually. For example, if you have New York pizza, this will search for tweets containing New York or pizza. But if you have New York pizza, this will search for tweets containing New York and pizza.
  • If you are not gaining many followers per day, you may need to reevaluate what keywords you are using to target your users. Try to narrow your audience. You should also make sure the content on your Twitter feed has been updated recently. We recommend you tweet at least every 6 hours. Try to keep the content light and shareable; your feed shouldn't feel like an advertisement.

Keyword Ideas

If you are building your keyword list, here are some starting points that you can use based on your specific niche. Certain categories (such as music, youtube, and blogging) will need more work to find the specific keywords relating to your niche.

Use the list of influencers to branch off and determine the keywords that can be used to find your specific users.

# Musicians

Influencers: @edsheeran, @taylorswift13, @ArianaGrande, @justinbieber, @katyperry

Keywords: #NowPlaying, #MusicalMashup, #iHeartAwards, #FanArmy, #MusicMonday

# Bloggers

Influencers: @DavidKWilliams, @GoogleExpertUK, @StacieinAtlanta, @ProSyndicate

Keywords: #MondayBlues, #TipTuesday, #TuesdayThoughts, #WednesdayWisdom, #ThankfulThursday, #FridayReads

# Fitness

Influencers: @BornFitness, @goodhealth, @MensFitness, @FitnessMagazine, @yogadork, @greatist

Keywords: #health, #fitness, #fitnessaddict, #fitspo, #workout, #bodybuilding, #swole, #FitQuote, #FitnessMotivation, #Marathon, #Cardio, #GirlsWhoLift, #NoPainNoGain, #MotivationMonday, #TransformationTuesday, #WednesdayWorkout

# Restaurants

Influencers: @chefsfeed, @bittman, @Foodimentary, @tastykitchen, @seriouseats, @food52, @foodista

Keywords: #instafood, #yummy, #delicious, #SaturdayNight, #SundayBrunch, #dinner, #thirstythursday, #breakfast, #lunch

# Youtubers

Influencers: @TGISaintsday, @MrHairyBrit, @shanzrosalie, @EitanNahmias, @OUTTA_FOCUS, @marshawright, @salshaabilaa

Keywords: #vlogger, #gaming, #fashion

# Gamers

Influencers: @steam_games, @gamesyouloved, @HIDEO_KOJIMA_EN, @summit1g, @ProSyndicate, @ESLCS, @Nightbloo, @Kotaku

Keywords: #ps4, #xbox, #giveaway, #gaming, #pcgaming #pcmasterrace, #twitch, #minecraft, #retrogaming, #gamersunite

# Fashion

Influencers: @bernardokath, @Forever21, @Topshop, @VictoriasSecret, @hm

Keywords: #fashionblogger, #fashionista, #fashionweek, #classy, #WAYWT, #wiwt, #ootd

# Beauty

Influencers: @KimKardashian, @Florez_vanessa, @Dior, @KrisJenner, @shaymitch, @MakeupTutoriaIs

Keywords: #nofilter, #nomakeup, #picoftheday, #selfie, #SelfieSunday, #smile, #naturalbeauty, #skincare, makeup tutorial, contouring, #TongueOutTuesday, #ThrowbackThursday

# Technology

Influencers: @mashable, @RT_com, @RealTonyRocha, @AlexanderHaxton, @wikileaks, @craigbrownphd

Keywords: #tech, #spacex, #nasa, #bitcoin, #ElonMusk, #NetNeutrality

# Photography

Influencers: @NatGeo, @hacerfotos, @Britanniacomms, @ZaibatsuPlanet

Keywords: #portrait, #SelfieSunday, #photography, photoshoot, #picoftheday, #potd, #architecture, #gopro, #landscape, #filmmaking, #ThrowbackThursday

# Travel

Influencers: @lonelyplanet, @Gabriele_Corno, @MrScottEddy, @travel, @BBCTravelShow, @TravelLeisure

Keywords: #ttot, #picoftheday, #travel, #nature, #holiday, #vacation, #wanderlust, #bucketlist, #TravelTuesday

# Entrepreneurship

Influencers: @felberjosh, @neilpatel, @tecnbiz

Keywords: #facebook, #advertising, #audiences, #marketing

# Software/Game Development

Influencers: @itchio, @gameresources, @KenneyNL, @gamejolt, @gamasutra, @Polygon

Keywords: #screenshotsaturday, #indiedev, #indiegames, #indiegamers, #gamedev, #IndieDevHour


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